In those 1 billion+ daily active users across 150 countries, UK TikTok users use the application for more than 41 minutes a day. That means four times as many TikTok users use the app throughout the day.
It’s all great; However, the issue for those who are just starting out on TikTok is: how can you make your content draw the attention of your viewers?
It’s for beginners or for companies the ways to grow your TikTok followers are limitless.
From enhancing your content posting schedule to capitalising on the content creation capabilities that are available out of the box You can create the TikTok audience and maintain your viewers engaged by posting your content regularly.
What is it that makes TikTok so well-known?
TikTok is an equal playing field for marketers when regards interaction and reaching. Making the right choice now will give your business the advantage of being one of the early users of this revolutionary tool. Let’s review some of the reasons TikTok is an ideal social media platform to market your business.
- The virality of TikTok
TikTok differs from other popular social networks such as Instagram as well as Youtube due to the fact that TikTok accounts with no followers still can get hundreds of thousands of people to view a new video due to the algorithm’s popularity.
Anyone can achieve instant success with only one video. If the content is interesting to the viewers, that video will be viewed by a large number of people.
- TikTok Marketing with Influencers
Influencer marketing is successful because it builds confidence. What an influencer post is a recommendation from a trusted friend, not an advertisement. Because TikTok is not as commercial, it has a more personal touch as compared to Instagram.
- Higher engagement
Another notable feature is that TikTok is able to achieve more engagement when in comparison with other media platforms. Marketers can get publicity with a carefully planned campaign using engaging content.
If you follow the right approach You are certain to gain more followers and increase engagement.
Here are 7 strategies to achieve that without using any dubious tactics!
How can you build your following on TikTok
1) Post Consistently on TikTok to Increase Your Followers
A tried-and-tested TikTok suggestion is to frequently post videos. It is highly recommended to publish regular content that is original. It’s suggested to post daily at least however certain Tiktokers such as Chriselle Lim post between 2 to 5 videos per day.
Another crucial thing to consider when posting is to make sure you post at times that are most popular. You’ll have more TikTok followers if you post during the times when your followers are most active. TikTok Analytics gives access to this information.
The TikTok algorithm will reward content that has a lot of engagement and interaction. The more conscientious you are about your posting schedule and regularly posting original content and regularly, the more likely you are to see your content promoted.
Keep in mind that every TikTok account is unique and the ideal time to post will be determined by the process of experimentation and possibly weeks of understanding what your viewers think of your videos.
2) Use TikTok’s Trending Filters to Attract an Audience
If you’re looking to elevate the quality of your TikTok content to the next level you can use trendy filters. Filters can make your content more attractive and provide a fun way to boost the vibe and feel of the video. You can also add elements to your videos to give them that added boost of energy.
The Disney Filter
One filter TikTok users love is one called the Disney filter. If you’re hoping to become a Disney-like prince or princess from the cartoon you have the chance. And guess what? This is also applicable to pets!
To increase the impact and reach of TikTok campaigns, particularly for younger users, companies can develop customised AR (Augmented Reality) filters. These filters could be part of an app’s game filter or a selfie taken by someone’s brand.
They’re a great growth strategy. With this AR lens, users can communicate directly with the brand. It is possible to use hashtags to create challenges that you can incorporate with AR filters to gain an enormous amount of eyes looking at your content!
The moment that Sports Direct launched their #FlashofFuture campaign it was not just that they created a hashtag contest, but also had a customised attractive AR filter designed for them: The “Flash of Future ” Branded Effect. This immediately transformed this into a retail-able customer experience and made a statement on the feed.
3) In TikTok videos, use popular sounds
TikTok is a popular social media platform especially with regard to music-related videos. It is important to be aware of the latest trends in the world of music and utilise TikTok’s features to benefit you. Trending music is constantly changing, and is based on TikTok users’ habits and actions, such as saves, video shares, and even plays.
If you utilise trending sound on TikTok You increase the visibility of your content and chances of being discovered through other members of the community. They can be extremely beneficial in your content.
Trending Sounds on #ForYou Page
It can assist you in getting onto the page #ForYou. Some examples of the most popular TikTok songs that have been viewed by millions include “Deja Vu” and “Leave the Door Open.”
Learning how to utilise the sounds on TikTok should be among the most simple things to ignite the imagination on TikTok for people who are just beginning. Once you’ve mastered the art of it, you’ll be able to make use of this as a way to increase the visibility of your brand.
TikTok Duet Trends
To discover which sounds are the most liked on TikTok you can browse TikTok’s TikTok Sounds Library. Another option is to tap “Sounds” at the top of the screen following”+” or the “+” icon on your home screen. Another option is to sign onto TikTok from your desktop, then select “Watch now” and select “Discover.” You’ll see an array of songs that are popular.
4) Have a fresh perspective on a popular TikTok trend
From a marketing standpoint, it’s important to capitalise on trends that match your business or brand. Participating in a TikTok contest or trend can give you the chance to showcase your personality.
“Flip the Switch”
You can make a short video of something based on the most popular hashtags and make it a contest. The idea can spread quickly and the videos can become viral as they do! Hashtag challenges can help boost your business and are among the ways that brands promote their brand on Tiktok.
Brands typically lead hashtag-branded challenges to landing pages on which they create leads, traffic, and, most importantly the conversions via TikTok.
#InMyDenim by Guess
One of the most successful hashtag challenges was the six-day #inmydenim challenge by Guess one of the first companies to have introduced the TikTok hashtag contest. Guess collaborated with influencers, and came up with the hashtag #inmydenim. People simply shared their outfits in Guess jeans. The trend became a hit and was viewed by 40 million people across TikTok. These videos continue to get shares and likes.
Remember, however, that trends come and go as fast as the day goes by, so being aware of the latest trends is essential to ensure that content is always fresh and fresh. Find content that is trending on hashtags to be able to reach new audiences immediately!
5) Work with well-known TikTok Influencers to broaden your reach
Working with TikTok influencers lets you offer high-quality, useful content to your viewers. While doing so this stunning-looking content will grab your viewers’ attention and aid in gaining their trust which leads to greater engagement and followers. This is because content from influencers improves your content strategy, making a genuine connection to your target audience. Utilise the influencer’s strengths and the type of content they produce.
If you are able to consistently collaborate with famous names, your fans will be captivated by your content! For this kind of collaboration, begin by finding influential people in your niche to work with. You can make use of a TikTok User Search tool, and look up influencers in search by country, topic as well as by engagement rates, size of the account, average views on videos, and username or name.
6) Share Unique & Educational Videos on TikTok
Of all websites, TikTok has become a popular place to discover something new and interesting. The phrases “I learned it on the internet” are never more pertinent. From life hacks to interior design, learning how to speak Italian or how to lip-sync, or whatever, TikTok has it all. TikTok is the ideal platform to make educational videos.
If you can teach something that is relevant and relevant to your TikTok users, you add worth. They’ll also be anticipating the content you produce, which increases the performance of your content and engagement. This also increases your credibility, particularly if you’re sharing your knowledge.
7) Share Insightful Advice
Sharing helpful tips on TikTok can increase engagement. By sharing your thoughts, you are able to share a piece of you that’s personal and authentic. You’ll be a conversation starter and since people are drawn to genuine conversations, you’ll find yourself engaging and interacting with followers in a way that is even more.
TikTok created a new account, dubbed ” TikTok Tips,” emphasising its importance in promoting security, privacy, and positive energy. The account is populated with TikTok influencers that share messages on user wellbeing and security, especially to a younger audience.
By using the examples and suggestions given above, you’ll be able to catch the attention of your followers. Finding TikTok users to appreciate your content requires time and effort. It’s worth it. If you’re looking for more users on TikTok then, the ability to think creatively and with perseverance is what you require.
Another tip to grow your TikTok presence is to make sure you post regularly. Your followers will have something they can anticipate so that they are more acquainted with your mix of content.